06/03/2025
11 am PT / 12 pm MT / 1 pm CT / 2 pm ET
*approximate length: 45 minutes to 1 hour
Presenter: Shira Ali, CPM®, ARM®, ACC, ELI-MP
Strong communication builds trust, diffuses tension, and sets the tone for how you lead as a property manager. From tenant interactions and vendor coordination to team leadership and ownership interactions, your ability to communicate with clarity and confidence directly impacts your success.
This webinar will help you lay the foundation for confident communication by focusing on clarity, tone, and professional presence. You’ll learn to avoid common communication mistakes that can weaken your message and gain practical strategies to tailor your communication style to different audiences. Whether navigating a difficult conversation or simply seeking to be more effective in your daily interactions, this session will help you develop actionable tools you can apply immediately.
By the end of the session, you’ll have a stronger communication skill set and a personalized action plan designed to help you lead every conversation with confidence and credibility.
Learning Objectives:
- Lay the foundation for confident communication by understanding the core principles of clarity, tone, and professional presence
- Recognize and avoid common communication mistakes that weaken your message or credibility
- Understand how to tailor your communication style to different audiences, such as tenants, vendors, team members, and ownership
- Create a personal action plan to apply confident communication techniques immediately
Shira Ali, CPM®, ARM®, ACC, ELI-MP, brings a wealth of knowledge as a seasoned real estate management professional based in the Washington, DC area. With over two decades of experience, Shira has successfully led teams across diverse portfolio types of real estate assets, spanning multi-family, retail, class A office, GSA, and industrial properties.
Shira brings a comprehensive background in real estate alongside her expertise as a professional coach specializing in leadership development. Her passion lies in supporting individuals, particularly real estate management professionals, ready to elevate their careers.
Shira holds a Virginia real estate salesperson license and several advanced real estate certifications, notably the Certified Property Manager (CPM®), Accredited Residential Manager (ARM®), and Registered Apartment Manager (RAM) credentials. Additionally, she is recognized as an Associate Certified Coach (ACC) and Energy Leadership Master Practitioner (ELI-MP) and is an active member of the International Coaching Federation (ICF).