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Fire Aftermath: Learning From (Painful) Experience

Mindy Gronbeck, CPM, of Boise, Idaho-based Hawkins Cos., lived through the experience of watching her offices literally go up in smoke. The tips - and the photos - she shares in the webinar, now available on demand, come from that harrowing experience.

Practical and at times disturbing, 鈥淔ire Aftermath: What Property Managers Need to Know,鈥� a recent 乐竞体育赛事直播 Accelerator Webinar, brought the reality of fire risk to the forefront. Practical and disturbing because moderator Mindy Gronbeck, CPM, of Boise, Idaho-based Hawkins Cos., lived through the experience of watching her offices literally go up in smoke. The tips - and the photos - she shares in the webinar, now available on demand, come from that harrowing experience.

The headquarters of Hawkins Cos., an AMO firm, are located in a 75,000-square-foot, three-story building that dates back a century. Restaurants and a nightclub populate the first floor, and the fire began in the empty club, when a contractor cut into a live HVAC duct and a spark touched off the insulation there. It was about 5:00 pm.

Gronbeck, who was on her way home, 鈥渇lipped a u-ey,鈥� she says, and returned to see smoke pouring from her building and no fewer than 14 fire trucks 鈥渋n every direction.鈥�

One of the first lessons she learned about dealing with a crisis such as this was the dangers of social media. 鈥淥ur employees and people from neighboring buildings were taking pictures and posting things immediately online,鈥� and facts flew out the window. Although the fire was smoke-based, she recounts that her husband called her to say he had heard about flames pouring from the building. 鈥淲e put a policy in place that if it鈥檚 any of our buildings, none of our employees can post any information until we get full details.鈥�

Other lessons Gronbeck shares as she walks through a timeline of restoration focus on:

  • Working with your insurance carrier and those of your tenants;
  • The importance of having on hand鈥攁nd preferably in your IPad鈥攁 detailed site plan;
  • How off-site servers can help get everyone back to work;
  • How to deal with city bureaucracies; and
  • Dealing with the press.

鈥淚 wish I could say I didn鈥檛 have this experience,鈥� Gronbeck stated. 鈥淏ut I鈥檓 hoping to share this information today so it will better prepare somebody else.鈥� Go here to get a glimpse into what Gronbeck experienced and the lessons she learned in the process.

About the Author

John Salustri is editor-in-chief of Salustri Content Solutions, Inc., a consultancy focused on enhancing the web and print content of clients around the nation. He is a regular contributor to JPM Magazine and a frequent blogger for 乐竞体育赛事直播. Prior to launching SCS, John was founding editor of GlobeSt.com, the industry鈥檚 premier real estate news website, where he managed the daily output of 25 international reporters, and prior to that, he was editor of Real Estate Forum Magazine. John is a four-time winner of the National Association of Real Estate Editors鈥� Award for Excellence in Journalism.


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