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Building the Future - Lindsay Bonilla

Chat for a while with Lindsay Bonilla, CPM®, CCRM®, and you get a taste of where the property management profession is headed. The 28-year-old regional property manager for Cushman & Wakefield in Southern California embodies many of the challenges鈥揳nd therefore many of the solutions鈥搊f an industry in transition.

Overseeing some 1,335 (and counting) residential units across five properties, she says, 鈥淚鈥檓 often working with people twice my age and tenure; and there鈥檚 a huge value in balancing that with new voices and perspectives, perhaps from other industries.鈥�

It鈥檚 a delicate balance, and a delicate role, especially for someone so young. But the respect she feels for her team members is reflected in how she sums up her management style. She calls it 鈥渓eading the leaders.

鈥淓ach person on my team has a unique approach and personality,鈥� she says. 鈥淢y role is to provide the tools and resources to help them do what they do best. There鈥檚 a reason everyone is there,鈥� she says, adding that she strives for an empowering and collaborative environment.

As a Next Gen CPM Leader, it should come as no surprise that Bonilla is a strong advocate for industry education. And while she values the training in technical skills, it鈥檚 the 鈥渟ofter skills that truly matter in such a people-facing profession. It鈥檚 important to hire the person for their potential, and not necessarily for the skill boxes they check.鈥�

Such thinking marries well to one of 乐竞体育赛事直播鈥檚 five strategic pillars鈥揵ringing the message of property management not only to the institutes of higher learning, but also to high schools or trade schools, where it鈥檚 unlikely many students know property management is even a profession.

Happily, as 2022 national chair of the Next Gen Advisory Board, Bonilla is well-positioned to carry that message. 鈥淲e have a lot of big goals for this year,鈥� she says. 鈥淲e鈥檙e going to be working in partnership with the Student & Academic Outreach Advisory Board to look outside of where we traditionally have.鈥� She includes technical schools in that list because, 鈥淭here鈥檚 such a need for facilities managers and maintenance technicians.鈥�

Much like the high school students 乐竞体育赛事直播 is reaching out to, Bonilla didn鈥檛 know that property management was 鈥渁 thing,鈥� until a friend in the profession recommended it. 鈥淚t seemed like fun, and I do like talking to people,鈥� she says. A California native, she was actually in Chicago when she joined Lincoln Property Co. and fell in love with residential property management. A shift to Draper and Kramer exposed her to 乐竞体育赛事直播, where her star rose rapidly. By 2019, Bonilla had been named among 乐竞体育赛事直播鈥檚 30 Under 30.

At the start of the pandemic, Bonilla took advantage of a unique opportunity to return to her roots. Cushman & Wakefield moved into residential management when it purchased Pinnacle Property Management Services in 2020. 鈥淚 always enjoyed mixed-use assets, and so joining a company leading the commercial and residential segments of the industry just made sense.鈥�

Throughout her career, she encountered challenges that would help inform her management style today. On one hand, residential property management is unique among real estate disciplines for its diverse population, specifically women. At the same time, Bonilla is aware that strides can still be made, both in upper-management diversity, and in the wage disparity between residential and commercial management. 鈥淚t can be a misconception for organizations to label themselves as diverse,鈥� she says. 鈥淭he real questions remain: do our employees reflect the communities and clients we serve, and are they being compensated competitively in relation to other industries?

鈥淪uch issues can be a challenge, especially for a young Latinx woman,鈥� she says, 鈥渁nd I anticipate it will continue to be at times. But in 乐竞体育赛事直播 I鈥檝e found a conscious decision to embrace diverse talent and listen to new voices.鈥�

Of course, hers can be counted among those voices.

Comments

Truly a needed breath of fresh air!

Reply

She鈥檚 amazing and very inspiring.

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