In the summer of 2021, AppFolio sponsored a survey of over 1,000 property management businesses to gain a firmer grasp of their top challenges. More than 50% of respondents put HR, staffing, and recruitment at the top of the list, with 74% citing it as one of their top three challenges.
You鈥檝e probably heard of 鈥淭he Great Resignation鈥� brought about by the pandemic. You may even be experiencing it in your business. While recent headlines reflect the fact that more people than ever are rethinking their relationship with work, the truth is that the property management industry has been dealing with staffing challenges for quite some time. A found that 4 of the 5 key growth inhibitors facing property management companies at the time were tied to staffing issues.
Skilled maintenance technicians and property managers are harder to find and retain
According to , 77% of skilled tradespeople believe there is a labor shortage in the skilled trade industry, a six point increase from the previous year. Additionally, 56% of survey participants said that COVID-19 has made hiring even more difficult.
Cultural shifts, including the elimination of shop and vocational classes from high school in the early 2000鈥檚, play a significant role in the state of the trades today, and the impact is palpable throughout real estate and property management. For internal operations, maintenance techs are harder to find. For outsourced projects, wait times to receive quotes for labor are often longer than they鈥檝e been in the past, project timelines are extended, and prices are higher. Add on another layer of heightened demand due to the surge in home improvement projects (brought about by the shift to work-from-home) and a continually growing number of housing starts, and many contractors won鈥檛 even bother coming out to bid a job for new business 鈥� they have more than enough work, and a shortage of manpower.
As the demand for construction grows, so does the need for labor. Therein lies a key obstacle for property management companies. As JC Castillo, President and CEO of Dallas-Fort Worth based Velo Residential explains: 鈥淲e鈥檙e not just competing with other management companies or other multifamily owners [for maintenance talent]. We鈥檙e competing with the construction industry as a whole. It鈥檚 a very competitive time.鈥�
And why would a maintenance tech be inclined to switch industries?
As JC tells us,鈥�... because right now, it鈥檚 easier than ever for them to become frustrated with the demands of the job and leave.鈥�
The same can be said for property managers, an industry in which a never-ending to-do list, maintenance calls at all hours, and an unclear career trajectory are adding fuel to the industry鈥檚 own Great Resignation. As one 2021 survey participant put it: 鈥淓mployees are exhausted from COVID-19. They鈥檙e demanding higher pay. Hiring is extremely challenging. Morale due to short staffing and higher expectations from residents is challenging. The phones are ringing off the hook and we cannot keep up with customer service and the instant gratification of wanting answers immediately.鈥�
The solution, as JC sees it, is in thinking鈥� 鈥� about the onsite staff鈥檚 satisfaction and happiness above all else. If you鈥檙e not working on ways to help them offload the back office work and make their lives better, then you鈥檙e actually shooting yourself in the foot because it鈥檚 already hard enough as it is to find talent. Now the talent you do find is going to burn out, and they鈥檙e going to be gone within six months.鈥�
To augment the C-suite鈥檚 ideas of what needs to be done to drive staffing and retention in the property management industry, AppFolio partnered with 乐竞体育赛事直播 to survey boots-on-the-ground property managers, leasing agents, maintenance technicians, and other staff to find out what they want. We compiled the data into a research report, which we鈥檒l be unveiling at the AppFolio Wave Summit on April 12th. You can to attend virtually, where you鈥檒l not only receive full access to the report, but get a front row seat to our many industry sessions including a keynote from renowned talent strategist and future-of-work expert Steve Cadigan, who oversaw LinkedIn鈥檚 growth from 400 to 4,000 employees.
We hope to see you there.
Stacy Holden brings over 20 years of experience in the rental housing industry. A former controller of a large property management firm, Stacy has firsthand experience leveraging technology to solve urgent business challenges. In her role as an Industry Principal at AppFolio, Stacy engages operators to understand their needs and guides product strategy within AppFolio's research and development process. Beyond AppFolio, Stacy serves on the board of Portland State University's School of Real Estate Development.