The survey, sponsored by , was based on responses from nearly 400 professionals in the US and Canada, split pretty evenly between residential (45.3%) and commercial (46.8%) managers. Mostly, they are employed by property management firms (42.6%) or full-service real estate providers (26.8%). (See below for a more complete profile.)
The good news is that the great majority of respondents view ESG as important, both to the real estate industry as a whole (89.6%) and to property management specifically (90.3%). But considering that just over 84% are familiar with its principles, the survey report notes that 鈥渁dditional training in ESG, developed specifically with real estate managers in mind, may be necessary.鈥�
Which leads to 鈥渟ignificantly less鈥� practical application. Less than half (46.7%) of commercial respondents have a formal ESG program, and the numbers drop from there 鈥� 30% for mixed use and 20.9% for residential. Not surprisingly, the application rate increases along with the size of the firm.聽
Where is the hang-up? Respondents rated barriers to entry on a five-point scale, with 5 indicating 鈥渆xtreme difficulty.鈥� Topping the list was 鈥渦pfront and ongoing costs鈥� 鈥� rating a 3.2. 鈥淚nvestor/owner buy-in鈥� came in second at 3.0 and 鈥渄etermining value鈥� at 2.8. Rounding out the top five were 鈥渢enant/resident buy-in鈥� (also 2.8) and 鈥渇inding qualified vendors, suppliers and installers鈥� (2.7).
The Measure of Success
Companies that have cleared those hurdles have specific measures of success. As the report indicates, the most common measures are 鈥渆nergy, water, and/or waste reductions (67.8%); operational cost savings (53.3%); and satisfaction of tenants/residents (45.3%). Least prevalent are carbon reduction (27.2%) and positive publicity (21.4%).鈥�
These measures, the report states, are natural enough for property managers, given their responsibility for 鈥渢he financial and operational performance of properties.鈥� But given those areas with lower scores, once again, the opportunity for further education presents itself.聽
The top six initiatives implemented by survey-takers were:聽
- Compliance with laws/ordinances (90.8%)
- Policies and procedures for property operations (89.1)
- An ethics code or policy (87.0%)
- Staff training and development (78.8)
- Health and safety programs for staff (78.7%)
- DEI (70.7%).聽
While environmental initiatives didn鈥檛 rank near the top of the list, that doesn鈥檛 mean property managers have turned their backs on its goals. Nearly three quarters (69.7%) have implemented energy, water and/or waste reduction goals, while 63.8% have benchmarking in place. Building certifications are key goals for 53.3% of respondents, and sustainable purchasing has the attention of 37.3% of respondents.聽
The subject of ESG is clearly a vast one, touching on so many operational and cultural aspects of company success. As the survey reveals, the property management industry has made great strides in some areas but lags in others. That, of course, is the driver of progress.
A further word on respondents
Who took part in the survey? Larger players seem to dominate, with 28.1% managing more than 10,000 residential units and 39.1% overseeing four million square feet of commercial space. In terms of regionality, 35.4% were local, 29.5% regional, 21.8% national, and 13.3% are global.聽
Access the full report.